Landing pages.Why are they such an important part of marketing?

Updated: Dec 29, 2020

What is a landing page?

A landing page is a web page that is built with one singular purpose. Unlike the homepage of your website where you try to give general information about your business, landing pages are simple and targeted web pages that aim to convert users into buyers. A landing page also allows you to capture a visitor's information through a lead-capture form.

Here is an example

Different types of landing pages

You can use your landing pages as sales funnels. A sales funnel, also known as a sales process or a revenue funnel, is a series of steps designed to guide website visitors toward making a buying decision. These steps encompass marketing assets that perform the work of selling, such as email and landing pages.

Squeeze Page

These are valuable at the top of your funnel because they’re made solely to capture a prospect’s email address.

Splash Page

These can work throughout the funnel on both first-time prospects and recurring customers because the goal isn’t always conversion. Visitors land on a splash page after being redirected by an advertiser to do things like make announcements, let visitors choose the website language, etc

Lead Capture Page

These are the most versatile and can be used at the top, middle, and bottom of your funnel. Their main distinguishes is their form, which every lead capture page needs.

Click-Through Page

These are the most valuable at the bottom of your funnel. Click-through pages allow visitors to read persuasive information about an offer without seeing the “buy” button. If and when they click through, they’re directed to a page where they can claim the offer via a form.

Sales Page

This is where you make your sale. The sales page is highly valuable to marketers and the most intimidating to visitors. That’s why it’s the most difficult to get right! To make a high-converting sales page, it’s extremely important to know your target audience customer intimately and optimize your landing page accordingly.

Things to keep in mind when creating a landing page.

While a good landing page is bound to get you a lot of conversions, an ill-planned landing page will have the exact opposite effect. It will not just lower your chances of getting customers, but also work negatively for the reputation of your business online. If you want to build good landing pages i suggest you do it with instapage.

Instapage is a service that lets you build landing pages for your online marketing and promotion campaigns with ease. It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more. Instapage is where conversions happen. Customers like you get up to 400% more from their digital ad spend with Instapage, the most advanced landing page platform.

What Instapage has to offer.

Unlike others, Instapage is six products that help you deliver more relevant post-click landing pages for every ad. You’ll watch your conversions soar.

Build better landing pages

Create relevant, on-brand, mobile-responsive post-click landing pages without a developer.

Personalization. Make your offer more relevant to each visitor.

Increase visitor engagement and conversions with unique landing page experiences for every ad and target audience. Dynamically deliver the right experience to the right audience.


Test not guess what works. Optimize your post-click landing pages for higher conversions with detailed heatmaps, A/B and multivariate testing, and robust analytics.


Instantly connect to every unique ad group. Visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place.


Bring your creative team together to move faster. Speed up the review process and simplify your team’s workflow with instant feedback, real-time edits, and secure sharing with outside stakeholders.

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